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News & Polls

Ipsos Appoints a New Leader in Canada

6/30/2015

Toronto, ON – Ipsos has named Rob Myers as the new Country Manager in Canada, where he will be responsible for the company’s business, staff and relationships with clients. He succeeds Gary Bennewies, who is relocating to Paris to...     

Calgary Mayor and Council Have Widespread Public Approval

6/29/2015

Calgary, AB – A new Ipsos poll shows that Calgary’s Mayor and Calgary’s City Council each enjoy public approval numbers that would be the envy of most municipal, provincial and federal politicians across the country.     

Knowledge & Ideas

Competition Analysis and Identifying the Switchable Consumers

Marketing

Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile...

Is Outdoor Cooking America’s Favorite Pastime?

Public Affairs

Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather. Our latest Ipsos Omnibus survey shows the summer means starting up the grill and enjoying eating and drinking outside. Eight in ten (81%)...