• Find new knowledge beneath the surface.

    Ipsos PEEL is about the techniques we are pursuing and the
    concepts we are exploring to discover fresh knowledge and
    insights that can inform better decisions.

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  • Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

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  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

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  • At Ipsos, we've developed a platform
    to monitor the online and mobile
    activities of consumers in real-time
    using passive technology.

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News & Polls

Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): February 2016 ASIAME


New York — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea. The topline analysis report...     

Ipsos/Reuters Poll (February 11): Core Political Approval


Washington, DC — Barack Obama’s approval is at 45% this week.     

Knowledge & Ideas

What are Americans expecting in 2016?

Public Affairs

We are only one month into the new year and already things aren’t panning out as Americans expected; certainly not with the stock market. The latest U.S. Ipsos Omnibus survey shows what Americans were thinking as 2016 began; including stock market...

Ipsos Marketing presents "Getting to Great Research Stories" at the New MR Virtual Festival


Everyone is talking about storytelling, but its role in the MR industry and how to do it (and do it well!) are not always clear. Hear Allyson Leavy and Douwe Rademaker of Ipsos Marketing discuss storytelling in the context of market research.